The Sale Of Popular Consumer Goods Reflect The Power Of Advertising | Band 7.5 IELTS Essay Sample
Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
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Band 7.5 IELTS Essay Sample
Today marketers can target potential customers through a plethora of platforms like social media applications, television, radio, newspapers and so on. The ads are designed and promoted in such a fashion that they catch the attention of the consumer and convince them to buy products that are not a necessity. I advocate the view that adverts manipulate the buying needs of a consumer which eventually increases the overall sales of any product.
The marketing companies these days, focus on designing ads in such a way that they are bound to catch the attention of an online user. Social applications like Facebook, Twitter and Instagram are being used bluntly to bombard users with the advertisements of the products that are trending. The buying as well as the search patterns of a user is cached and the ads related to the products of interest are then constantly flashed on his/her screen. For example, Amazon the most successful online retail store always pops up an “others also viewed” and “products recommended” sections on the side bars. This indirect method of recommending goods instigates unintentional shopping thereby increasing the sales.
Secondly, with the help of technology, the pace of information sharing has improved drastically. The news feed travels faster than a wild fire. Celebrity endorsing of products also boost sales. One clear example is the commercial of an actor selling a slimming belt. The hypothetical idea of losing weight without exercising has proven to be a fruitful selling point despite its adverse effects on the health. Another example is the “Market Bucket Analytics”, which is used for promoting the offers on the goods in such a way that the sale of one product helps the sale of another. For instance, a jar of jam free with a bigger packet of bread.
To conclude, advertisements have an extraordinary power to influence the public. The number of sales made is directly proportional to the amount of publicity done .Therefore, organizations rely on ads to generate an opportunity and capitalize on them. The ability to promote any product in the market has totally impacted the buying patterns of the buyers and has strongly worked like a boon for various industries.
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