Successful Companies Use Advertising To Make More Sales | Band 7.5 IELTS Essay Sample

Successful companies use advertising to make more sales. What can make an advertisement very effective? Do you think this is a bad thing or a good thing for the society?

Here is a band 7.5 IELTS essay on this topic submitted by one of our students. Need help with IELTS writing? Get your IELTS essays, letters and reports corrected by me.

Band 7.5 IELTS essay sample

Advertisement is used as a key to increase the sales made by many popular firms worldwide. In my opinion, these companies can make their adverts fruitful by leveraging celebrities as their brand ambassador. However, advertising impacts people negatively by making them get in to debt.

Powerful adverts can be made by hiring famous personalities to endorse the product. This is to say that, advertisements starring celebrities such as cinema artists or sports persons can easily reach general public. This is because people know them very well and tend to buy the products advertised by them. Another method of making effective advertising is creating adverts based on real life incidents or stories. For example, the popular Indian brand Amul often makes adverts inspired by sensational current events and thus manages to grab enough eyeballs.

However, advertising has a negative impact on the society as it encourages people to buy more products even if they are not in need of those items. Consequently, people tend to obtain more personal loans and stay in debt for life. For instance, the advertisement of sports cars tempts younger generation to buy them even if they cannot afford them. This will land them in serious financial difficulties. Moreover, it is annoying to watch repetitive advertisements while we watch our favorite program on television.

In conclusion, many giant companies increase their sales by advertising. They can make it more effective by using popular figures as their brand model and by making adverts based on real life incidents. Still, advertising is considered as disadvantageous as it makes people bound to debt and disturbs people when they watch some important program.

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Manjusha Nambiar

Hi, I'm Manjusha. This is my blog where I give IELTS preparation tips.

8 Responses

  1. Sarbjeet Singh says:

    It is true that industries have been rising their sales through advertisements. There are various factors involved ranging from the content to the medium on which an advertisement is being published that make advertisements more attractive. In my opinion, it is a positive development for the society.

    There are several things on which the effectiveness of an advertisement depends. Firstly, the visual and audio content of adverts must be attractive and entertaining, people are more likely to watch the things which provide them pleasure and entertain them. In addition to this, the marketing department should involve well known faces like celebrities, sportspersons in the advertisement because these are adored by many individuals in the real life. Their followers are more inclined towards the things and lifestyle that are advertised by them. Lastly, the selection of right medium such as newsletters, banners, newspaper matters a lot according to the type of product that is being published.

    I believe that advertisements make people aware about the latest trend and upcoming technologies. By watching them, individuals come to know about the various operations and functionality of the products especially in case of electronics equipments like washing machines, dish washer, vacuum cleaners. It also helps people in broadening their area of knowledge about modern devices. The sufficient knowledge about upcoming products allows people to make a comparison between products from several manufactures before a purchase that leads to saving a small amount of money. Consequently, this trend has various positive outcomes.

    In conclusion, an advertisement can be made more effective by the good choice of content, well know brand ambassador and right selection of medium and these are advantageous to society.

    • ielts practice says:

      This seems band 6.5 to me. Please proofread your work.

      • Sarbjeet Singh says:

        It is true that industries have been rising their sales through advertisements. The advertisements can be made more impressive by involving entertaining content in them and use of the latest medium on which an advertisement is being published. In my opinion, it is a positive development for the society.

        There are several things on which the effectiveness of an advertisement depends. Firstly, the visual and audio content of adverts must be attractive and entertaining, people are more likely to watch the things which provide them pleasure and entertain them. In addition to this, the marketing department should involve well known faces like celebrities, sportspersons in the advertisement because these are adored by many individuals in the real life. Their followers are more inclined towards the things and lifestyle that are advertised by them. Lastly, the selection of right medium such as newsletters, banners, newspaper matters a lot according to the type of product that is being published.

        I believe that advertisements make people aware about the latest trend and upcoming technologies. By watching them, individuals gain knowledge about the various operations and functionality of the products especially in case of electronics equipments like washing machines, dish washer, vacuum cleaners. It also helps people in broadening their area of knowledge about modern devices. The sufficient knowledge about upcoming products allows people to make a comparison between products from several manufactures before making a purchase that leads to saving a small amount of money. Consequently, this trend has various positive outcomes.

        In conclusion, an advertisement can be made more effective by the good choice of content, well know brand ambassador and right selection of medium and these are advantageous to society.

  2. harjit says:

    There is no doubt that advertisements play a crucial role to achieve sales targets of any business and no doubt, many big companies get success through them. Here in this essay, I am going to explain different methods to make powerful advertisements and believe that this way of promotion has more pros than cons for our society.

    Advertisements can be made more effective by adding famous people such as sports or film stars because young people are influenced by them and sometimes, they are their ideals. Hence, they buy advertised products by their superstars. Secondly, the use of the internet. No doubt, other media sources are good for adverts but the internet is a new technology and used worldwide and every age group people are using this more than other media tools. Therefore, ads should be posted on the internet to reach more people. Thirdly, ads should depict the usefulness, price, durability, and quality of products clearly for customers.

    No doubt, ads have some disadvantages such as by watching ads, people buy unnecessary items that have no use for them. As well as, advertisements increase the price that puts an additional burden upon people. But I believe adverts help in comparing the products so that buyers buy useful items only. For instance, body lotion of different brands are advertised and consumers can compare and buy suitable for their skin. What is more, people can easily familiar with new products that come in the market. Furthermore, ads help people to find jobs on employment sites such as monster.com, indeed and seek.

    In conclusion, an advertisement is a great tool for selling and sale promotion. By using the above methods, they can be made more effective and beneficial for both society and business.

  3. Akanksha says:

    Hi
    How am I suppose to contact you for some questions regarding signing up ?

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