Some People Say That Advertising Is Extremely Successful At Persuading Us To Buy Things | Band 8 IELTS Essay Sample

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

Here is a band 9 IELTS essay on this topic. Need help with IELTS writing? Get your IELTS essays, letters and reports corrected by me.

Band 9 IELTS essay sample

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion

While some people argue that adverts coax us into buying things, others are of the opinion that we have become immune to them. In my opinion, adverts are still effective. We are now living in the age of consumerism. We are buying even stuff we do not really need. If we no longer paid attention to ads, this would not happen.

Too much exposure to ads certainly leads to ad blindness. People stop paying attention to them. For this reason, traditional methods of advertising are not very effective today. Earlier, billboards, television, newspapers and radio were the main channels for advertising. They have over the years lost much of their appeal. In fact, now when ads start showing on TV, people simply change channels. It is the same with newspaper or radio advertising. Advertisers too are aware of this development and have reduced their ad spending on these platforms.

On the other hand, advertising is still flourishing. Companies are still selling more products than they used to ten or twenty years ago. They have changed the narrative. Companies now focus on novelty. They introduce new features and create hype surrounding them. They rope in influential people to spread the word. Apple is famous for this strategy. Every year, they launch a new version of their flagship iPhone with only minor additions and cosmetic changes. They then leverage every platform out there to build hype. This strategy is so effective that people start queuing up in front of Apple stores days before the launch. They give the impression that their product is a must have with new features that have the potential to change people’s lives, elevate their social standing or make them more productive. So, obviously, advertising is still effective. It is just that traditional modes of advertising no longer attract buyers.

In conclusion, advertising has caught up with the changing times. While traditional modes of advertising are no longer particularly effective, brands are experimenting with newer and newer strategies to gather eyeballs and they are successful too. The growth of consumerism is the finest proof of this.

Some people say that advertising is extremely successful at persuading us to buy things – Band 8 IELTS essay sample

Some people hold the opinion that advertising plays a vital role in convincing consumers to purchase products. However, others opine that advertising has lost its importance since many people have started ignoring it. I believe that advertising is still a primary way for many companies to sell their goods and this essay will elaborate on the same in the following paragraphs while discussing both the viewpoints.

On the one hand, in the current times, industries are using a plethora of marketing techniques such as captivating packaging designs, coupons, hefty discounts and other attractive offers in order to attract customers and boost their sales. Moreover, some companies reach their target audience with the help of sophisticated technological advancements such as email newsletters and online promotions to increase their customer count. For example, according to a survey conducted by Times of India, there was a huge rise in online sales in the past 5 years with a considerable change in the advertising methods and strategies used to attract consumers. Hence, it is evident that although there are changes in the advertising approaches, they still have an indispensable role to play in persuading people.

On the other hand, some individuals claim that they are less likely to pay heed to advertisements as they are omni present. Although it is possible to skip messages from some advertisers, it is impossible to resist the appealing offers that appear on the screens of mobile phones. To exemplify, many mobile users are reluctant to stop their urge to check the deals that are trending and thus they unintentionally click on the offer messages.

To conclude, advertising is still a potential leader in grabbing the attention of buyers even though some people try to disregard it.

Some people say that advertising is extremely successful at persuading us to buy things – Band 7.5 IELTS essay sample

A certain section of the society believes that advertisements are extremely successful in influencing our buying habits while others think that we tend to overlook them since they have become very ordinary and commonplace. In this essay I shall discuss both views and explain why I believe that companies nowadays make use of advertising to make us buy their products which are sometimes unnecessary.

Ads are everywhere starting from newspapers and television to online platforms and movies. More often than not, we skip the pages of a newspaper having full page advertisements and change the TV channels during commercial breaks. Ad-blockers have also been installed on most devices to eliminate the intrusion of ‘pop-up ads’ in browsers.

However, the human mind tends to make use of all its sensory faculties and is bombarded with choices at every step. Even when we visit the local grocery store, an interesting object catches our eye and we are more inclined to buy it, regardless of its use in the long run. This is a very simple example of ‘inconspicuous advertising’ whereby companies delve deep into the human mind and persuade us into buying products without our own knowledge. Secondly, with the rising popularity of online shopping and so called ‘out of the box’ revolutionary gadgets being launched every other day, marketing gimmicks have become very commonplace. Consumers are made to believe that they can achieve a higher social status if they buy these products but in reality it entraps them in a vicious cycle of EMIs and debt traps.

In conclusion, even though we tend to look past certain conventional modes of advertising and even actively install ad blockers to avoid them, companies make very efficient use of intelligent marketing campaigns and advertising to persuade us into buying things which are often unnecessary.

Some people say that advertising is extremely successful at persuading us to buy things – Band 7 IELTS essay sample

According to some people, adverts encourage people to buy stuff, while others argue that we no longer pay attention to them as we have become immune to commercials. In my opinion, people do pay attention to adverts but they have lost much of their appeal.

On the one hand, we all are bombarded constantly with adverts; these are present on various platforms such as television, social media, radio and billboards. Furthermore, most ads are captivating and have eye-catching slogans. As a result, people who have less self control fall into this consumer culture and buy the products. For example, every year Apple launches a new handset / new model of its iPhone and the advertisement is so appealing that many people buy the latest model and thus help to improve the capital of the company.

On the other hand, nowadays, many people are wary of advertisements. The tremendous rise in awareness among the youth about false traps of adverts and negative effects of consumerism has lessened the impact of ads on people’s minds. Also, the extreme prevalence of ads makes the consumer immune. Furthermore, in this day and age, thanks to financial education people are aware of the consequences of wasteful spending and thus try to control it. In my opinion, nowadays, most people are unaffected by adverts owning to financial education and increased awareness about marketing traps.

To conclude, adverts are much less effective today because people are aware of their real motive. Financial education has also made young people more aware of the consequences of wasteful spending.

Some people say that advertising is extremely successful at persuading us to buy things – Band 7 essay sample 2

While some people believe that advertising plays an important role in the sale of products, others disagree with this view. They insist that nowadays people tend to ignore adverts. In this essay, we will discuss both views, and I will explain why I think that advertising plays a crucial role in product consumption.

Some opine that advertising has lost its effectiveness after being around for years. It is mostly because advertising is usually seen as a break we get in between our favorite shows and is mostly ignored. But it would be foolish to think so. Social media has taken over the world in the past years and ever since, marketers have found a great platform to advertise their products. Even if we pay no great attention to the ads that are shown while we scroll through, they are subconsciously stored in our brains. The great offers that are displayed are too hard to resist, and most people find themselves checking out the latest deals. The more brands advertise their products, the greater their chances of making sales.

Though repeated display of some products causes them to be ignored, it is hard to say that people do not pay attention to it. They do not have to pay attention each time they see an ad. They have to do it only once and then when they are in the market for something, they will remember those ads and choose a product that they are already exposed to. In fact, most people are reluctant to buy products that are not advertised. They associate advertising with the quality and popularity of the product. Thus, it is evident that advertising certainly promotes the sale of products although some people might disagree with that view.

To conclude, commercials are ubiquitous and often get ignored. This, however, does not mean that they are ineffective. If we review the numbers we can see that products that are advertised have a higher chance of getting sold than the products that are not advertised.  

Some people say that advertising is extremely successful at persuading us to buy things – Band 7.5 IELTS essay sample

People’s opinions differ as to whether commercials are still influential or have lost their importance due to omnipresence. Although the presence of adverts on every platform is irritating, in my opinion, they persuade people to buy products.

On the one hand, advertising is considered to have no influence, owing to its ubiquity. This is because there are multiple mediums for promoting products such as television, social media, emails, and shopping websites. People encounter them so frequently even twice or thrice a day. Consequently, people not only tend to lose interest in them but also find them irritating. Therefore, most people do not bother to pay interest to these commercials. However, this is the only way to reach the audience, so I believe they are still convincing a large section of the population to buy.

On the other hand, I completely agree with those who believe that advertisements are quintessential for convincing people to purchase the items.  The reason for this is that usually visual representation of the usage and effectiveness of products is quite attractive and convincing. In order to build the trust of buyers, these adverts are mostly advertised by famous personalities such as television stars, cricketers, and politicians. Take Byju’s for example. When Sharukh Khan started advertising this application in 2019, its popularity scale hiked by 60% in comparison to previous years. Thus, when people watch their favorite stars promoting the products, this highly persuades them to believe the effectiveness of the product and they tend to purchase them.

In conclusion, while commercials are sometimes annoying and boring as they are present everywhere, in my perspective, these are extremely successful in influencing a large section of the population, due to their attractive visualizations.

Some people say that advertising is extremely successful at persuading us to buy things – Band 8 IELTS essay sample

While a certain section of the society believes that commercials influence the buying decisions of consumers, others argue that public interest in promotions have declined because ads are everywhere. Although the reliability of infomercials is questionable, I still believe that advertisement encourages customers to purchase the recommended / suggested products or services.

On the one hand, advertisements create awareness about the products by shouting out their features to potential consumers clients. In this era of globalization, when a huge variety of products are available, people become confused about what to buy. In this circumstance, we usually choose the product that we see many times in any format of advertisement, and in this way, unadvertised products remain unsold. For example, a cell phone market study shows that the Nokia Android phone failed in the market because of poor promotion when some other low quality brand sold more units by simply launching more promotions.

On the other hand, we are now bombarded with advertisements. While some of those are relevant, others are irrelevant to us. So, it is impractical for buyers to concentrate on each of the commercials. So, they rely on the quality and like to research before making a purchase. For example, those who buy products online are more influenced by the reviews posted by other users than the ads shown by the company.

To summarize, we can state that the practice of choosing products on the basis of quality has become more popular among customers, but commercials have a vital role to play in presenting the product to potential clients. Finally, well-advertised goods attract more people and result in good sales, so promotions certainly motivate us to buy.

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Manjusha Nambiar

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6 Responses

  1. Harsh says:

    People have different views about whether advertisements are persuasive or avoidable. While ignoring adverts is not uncommon among people, I believe that they leave remarkable impression on viewers’ minds.
    In the contemporary era, advertisements can be seen everywhere, such as on flyers, billboards, television, magazines and mobile. Sellers try to make people aware regarding their product by every possible means. However, human mind cannot be attentive to so much information present around them. For example, when people travel, they hardly pay attention to ads displayed on automobiles, billboards, or flyers. Also, it is commonly witnessed that whenever commercials are telecast on TV, people tend to switch to another channel. This is because of the presence of more than enough number of advertisements. Hence, ignorance of ads is quite common among people.
    Nevertheless, I feel that advertisements are quite influential on convincing people to buy products of their company. For this, they use different marketing gimmicks to make their advertisement intriguing, such as using catchy tunes, colors and storyline. They also use glamorous and famous faces in their ads to incline views. For example, the extraordinary sale of Vivo smart phones was witnessed by Indians as these were endorsed by renowned personalities. Sometimes, particular group is targeted for marketing. For instance, in the adverts of eatables, story lines are mostly child-focused so that children pester their parents to buy that product. Hence, the efforts made by advertising companies are quite effective.
    In conclusion, even though people avoid ads to a great extent, I believe that ads make people steer into their purpose of increasing sales.

  2. Hajra says:

    Some people believe that advertising plays an important role in convincing people to buy products, whereas others believe that it does not affect an individual anymore.
    Advertising has been very important in marketing industries, it has led to higher sales and expansion of business over time. Firstly, seeing an advertisement on television or newspaper makes us want to think about buying the product which, otherwise, we would not even notice in the shops. For instance, many people around the world do not purchase clothes unless they need or have to, however, a clothes ad would make consumers want to have the product which would not buy it otherwise. Moreover, the firms, nowadays, use known personalities to advertise their products such as Lionel Messi in the ad of Pepsi. This kind of strategy makes the fans want to have the product like those who watch football every weekend have a bottle of Pepsi with them.
    On the other hand, advertising has become an ordinary way of making consumers wanting to buy the product. With time many people do not buy the things that are being advertised too much as they think this is just a technique of trapping consumers with low-quality products. Most of the buyers are aware of the cost that companies charge on the product as they are unable to buy the expensive products and would rather buy things that do not contain any percent of advertising cost or branding cost.
    In conclusion, I believe advertising is the best way in inducing consumers to buy products. With time many people only buy things after seeing the ad about it as they know that is trending now, despite knowing that it is a marketing strategy.

  3. Maya Wish says:

    Advertisements have become part of our lives since they are prevalent around the world. While some may believe that they can arouse the desire of people to purchase certain products, some may hold the opposite view.

    It is true that buying behaviour would be influenced by advertising to a certain extent. With advertisements, people could obtain product information passively. Closely associated with this is that the marketing technique applied in advertisements sometimes creates a sense of urgency, persuading people to make a purchase. Some slogans like ‘buy now’ and ‘buy before it sold out’ are classic examples. The more exposure the product has, the stronger desire the receiver would have. In this way, while advertisements are common in daily life, advertising contributes to persuading people to purchase the products.

    However, we can simply look at this matter from another perspective – people would neglect advertising when it is too common. While advertisements are ubiquitous, we can find these on billboards, televisions and websites. Take Youtube Ads as an example, do you remember what did you do when you saw an advertisement before watching your video? It is believed that a majority of viewers would choose to skip the ads after 5 minutes. It is obvious that people no longer pay attention to it.

    In my opinion, whether advertising could successfully attract people to make a purchase depends on personal interests and demands. It means there would be an effect on consumer behaviors when the advertisements reach out to the appropriate target market.

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