Some Believe That People Will Purchase A Product Based On Their Needs And Advertising Is Not Needed | Band 7 IELTS Essay Sample

Some believe that people will purchase a product based on their needs and advertising is not needed. To what extent do you agree or disagree?  

Here is a band 7 IELTS essay on this topic written by one of our students. Need help with IELTS writing? Get your IELTS essays, letters and reports corrected by me.

Band 7 IELTS essay sample

It is argued that advertising in not essential because people will go shopping / go to shops when they need something. I disagree with this opinion as advertisement will create needs and help people to choose quality products.

Advertisement, such as TV commercials, online videos and blogs, can attract the attention of consumers and arouse their interest in shopping. Companies usually use audio and visual ways to present their products in a few seconds and make people discover the main features of products instantly. Commercials are also inserted into box office movies where film icons are shown using these products. For example, a high school teenager who does not need a pair of Nike Air Jordon shoes may save money to buy them due to the fact that their idol wears it in the movie to make himself look fashionable.

Moreover, advertising usually promotes the bestselling or newly developed product lines of well-established brands so the quality can be trusted. This is because only these renowned companies with a good brand image can generate enough money to afford afford the high costs to bid for commercials on TV or buy advertisement place on the websites, such as Facebook and Instagram. Some products are represented by reputable celebrities and the quality is validated by both the famous and the general public. If people are baffled by the range of products available to them, advertising makes it easy to make the right choices.

To conclude, advertising makes our life easier by showing us reliable products through various media channels and offering us ways to compare qualities and make decisions more easily.  

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Manjusha Nambiar

Hi, I'm Manjusha. This is my blog where I give IELTS preparation tips.