In Their Advertising, Businesses Nowadays Usually Emphasise That Their Products Are New In Some Ways | Band 7 IELTS Essay Sample

In their advertising, businesses nowadays usually emphasise that their products are new in some ways. Why is this? Do you think it is a positive or negative development?

Here is a band 7 IELTS essay on this topic written by one of our students. Need help with IELTS writing? Get your IELTS essays, letters and reports corrected by me.

Band 7 IELTS essay sample

In our modernized era, the advertising industry has to come up with new ways to persuade buyers to substitute what they own with brand new products. One of the newest trends that can be seen more often in advertisements is that a myriad of companies and producers claim that their products have new features. In this essay, we will look into the logic behind this trend and discuss why introducing brand-new items with their developed or new features can ultimately benefit services and technologies.

To begin with, considering how competitive the business market is, many services and products do not significantly differ from others in their abilities. Meanwhile, businesses try to shine a light on the creative and unique features of newly introduced produces to attract consumers’ attention by inciting their curiosity. When one learns about a new feature of an electronic gadget or an innovative method of investment, he will be curious to try it. For example, the reputable smart phone company, Apple, consistently states that their brand new phones offer more features than their previous versions and they emphasize on the changes rather than similarities to grab attention and trigger the sense of curiosity in customers; however, the majority of experts believe that Apple’s new smart phones are only slightly different than the previous models. Thus, companies tend to magnify what is new in their new products rather than saying what is similar to sell more units.

While some experts have found this trend to be dishonest and unnecessary, others deem it to be in favour of improvement and advancement. When various businesses and manufacturers feel the urge to add new features to their services and products, innovation and creativity at work get promoted. Moreover, even slight changes and developments can ultimately result in notable and unprecedented improvements.

To summarize, companies and producers advertise that their products have new abilities. This trend is designed to put these products in the centre of the attention, while triggering buyers’ curiosity. This method of advertisement also pushed companies to appreciate creativity and over time has caused advancement of services and technologies.

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Manjusha Nambiar

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