In Their Advertising, Businesses Nowadays Usually Emphasise That Their Products Are New In Some Way | Band 7 IELTS Essay Sample
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
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Band 7 IELTS essay sample
In the race to become the best and the most innovative, companies focus on showcasing their goods as advanced by adopting one or the other trick. It is always good to attract consumers with upgraded products; however, using some promotional strategy to sell the same product by just changing its look and feel has negative implications on young adults. This essay aims to analyse the adverse effects of unreal TV commercials with examples to strengthen the argument.
Firstly, businesses push their advertising teams to promote products as revolutionary by hiding the reality. This leads to trust issues among end users. In other words, marketing teams adopt innovative approaches to sell their items or software as the latest and the best by using certain pick-up lines, such as introducing for the first time. Companies, especially, electronics companies are doing this to increase their sales. A smart phone, for example, will typically last 4 to 5 years. However, profit hungry companies want people to buy a new model every year. So, they are bringing out newer version with only cosmetic changes. In the adverts, they will focus on those features which most people will not even use. This is a marketing gimmick – the same old wine in a new bottle. Companies are also doing this to beat their competition. Generally speaking, all smart phones, all laptops and all televisions have more or less the same features. So, to differentiate their product, they sometimes focus on camera quality, battery life or other security features.
This practice is bad for the environment as it leads to the generation of excessive waste. Also, it is creating a hole in people’s pocket. However, after using the products, consumers realize that apart from marginal differences, they are essentially the same as other available products in the market. Lucrative advertisements of gadgets with minimal alteration in user experience attract adolescents to buy or possess those devices. For wealthy parents, buying a new toy frequently for their kids is not a big deal but for middle class families it is not easy to fulfill every demand of their children. This creates a society of haves and have-nots.
In conclusion, businesses promoting their products as innovative have negative implications for young people. Rather, if they focused on real innovation and advancements, it would be great for the companies and consumers.
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