In The Advertisement Businesses Nowadays Usually Emphasize That Their Products Are New In Some Way | Band 7.5 IELTS Essay Sample

In the advertisement businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Band 7.5 IELTS essay sample

Of late, a large number of corporates depend on marketing their products as novel, and different from other available options. This is because business houses believe it is the best way to captivate the attention of their clients. In my opinion, it is a positive development since this allows customers to make an informed decision while shopping.

The business industry mostly depends on innovative marketing techniques to promote their revenue. In the hustle and bustle of our daily lives, we hardly pay any attention to routine advertisements running on the television. In my personal experience I have often noticed that, if an advertisement actively promotes the uniqueness of a product, it immediately catches my attention. Furthermore, I may even end up buying the product.

In my opinion, such a marketing model will be a major boost to the research and development wing of a corporate industry. I believe, this is a positive change, because for a very long-time, scientific thinking has been a neglected entity in most industries. Focus on research and development will force companies to brainstorm and develop newer and better products. For instance, the Apple watch made using cutting-edge technology is a testament of innovative thinking. It is hailed as a milestone in the electronic industry and has brought about a massive change in the way we view watches today.

 To summarize, corporates depend on advertisements to promote their business, adverts which focus on showcasing the novelty of a product is a new and promising trend. In my opinion, it is the best way to garner the attention of the consumer and an excellent model to promote consumerism.

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