If A Product Is Good And Meets Customer Demands, Then People Will Buy It And Advertising Is Unnecessary | Band 7.5 IELTS Essay Sample
If a product is good and meets customer needs, then people will buy it and advertising is unnecessary. To what extent do you agree or disagree?
Here is a band 7.5 IELTS essay on this topic written by one of our students. Need help with IELTS writing? Get your IELTS essays, letters and reports corrected by me.
Band 7.5 IELTS essay sample
Advertisements play a crucial role in today’s modern world. Some people hold the opinion that the consumer will purchase a product if it is reliable and cater to their needs regardless of whether it is advertised or not. I, however, do not agree with this statement. In the following paragraphs, I will give my arguments to support my opinion.
There are many reasons why advertising is fundamental for the consumers. To begin with, businesses and companies come up with new products every now and then. So, it is essential to make the purchaser aware of their new products. I would argue that without adverts, people would have no knowledge of a new product which hits the market, and they will not be able to take advantage of improved features. Secondly, ads help people to make comparisons, such as features, price and warranty, of a variety of products, and accordingly choose what they feel is best for them. Furthermore, people are less confused when they see ads of products and this allows them to come to a quick final decision. Lastly, companies can inform the customer about upcoming sale, where the customer can purchase the product at a discounted price for a limited period. Though such sales are usually organised for clearance of leftover stock, both customers and stores are benefited by this scheme; the customer gets the product at an affordable price and stores make space for new arrivals. What is more, sale and purchase of goods results in a healthy economic growth of a nation.
By contrast, it can be seen that advertisement sometimes creates nuisance for many people, such as disturbances in the form of calls, SMS and emails or pop-ups while watching online videos. In addition, adverts induce a compulsive buying behaviour in some people, and often they buy things which they do not have a real need for.
In conclusion, I would like to recapitulate that advertisement is beneficial for a consumerist society to create awareness, and it is the responsibility of the consumer to be smart and not be allured by colorful adverts. Advertising is omnipresent, and will always be a part of our modern life, we must live with it.