Band 7.5 essay about the positive and negative aspects of international marketing

The following is an essay submitted by one of our students.

International marketing is sometimes seen as invasive and an intrusion in to the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture.

Band 7.5 essay sample

This is an era of globalization and international branding is popular throughout the globe. Some skeptics see it as a threat to their country where as others consider it as an essential development for the nation.  In my opinion, international marketing is indeed a cheaper option to bring innovation in every aspect. In this essay, I shall underpin my aforementioned statement with relevant examples and ideas.

To begin with, non native companies bring wide range of opportunities for indigenous society. Natives learn various skills and marketing strategies from outsiders and then implement those ideas in their own country. For example, online shopping was not common in India but the USA based company Amazon made it popular here. This also led to the birth of several India based companies such as Flipkart and Snapdeal. Now Indian markets are flooded with a huge number of online shops.

Besides this, International marketing is spreading diverse culture in the region and it is beneficial for natives. For instance, due to the establishment of various USA based organizations in India the 5-day work week is gaining popularity in the country. These days working hours for offices are 9 to 5 along and Saturdays and Sundays are holidays. This work schedule was not followed earlier in the country. Workers are more comfortable with this change hence they are adapting and welcoming it with open hands.

To conclude, international marketing is a positive development for any nation. No doubt, the advantages of this development outweigh the disadvantages. Therefore in my view it will flourish more in the near future and surge in popularity.